Sampling bias

Topic of Studies, data, and evidence, part of Data analysis

Sampling bias

Type Topic
Taught in Studies, data, and evidence
Part Data analysis
Questions using it 2

A systematic difference between a sample and the population it is meant to represent, caused by the way units were chosen. Convenience and self-selected samples are the usual sources. A larger biased sample is not a better one: the bias does not shrink with n.

In Studies, data, and evidence

Many data are collected in ways far from random. A convenience sample takes whoever is available, and generalises only if the available units resemble the population. A self-selected sample takes whoever chooses to take part, as in a television phone-in poll; it rarely represents even the show’s viewers, and a keen caller may vote twice. In both, units are not sampled independently with equal probability, which biases estimates, and a larger sample of the same kind does not remove the bias.

Used in

See also

Observational study · Designed experiment · Randomised controlled trial · Confounding variable · Blinding and placebo · Simple random sample · Stratified and cluster sampling · A model for the sample

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